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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
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Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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