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Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.

Decide on priority target audience segments, messages, and incentives that will motivate customers.

Establish relationships with organizations that will assist with program marketing and outreach.

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.

Establish specific marketing and outreach goals, objectives, targets, and timeframes.

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.