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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Marketing & Outreach – Assess & Improve Processes

Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Handbook

Marketing & Outreach – Communicate Impacts

Communicate marketing and outreach results internally and to partners.
Handbook

Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Marketing & Outreach – Identify Partners

Establish relationships with organizations that will assist with program marketing and outreach.
Handbook

Marketing & Outreach – Assess the Market

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Handbook

Marketing & Outreach – Set Goals & Objectives

Establish specific marketing and outreach goals, objectives, targets, and timeframes.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Content Type

  • Resource (230)
  • Tips for Success (13)
  • (-) Handbook (7)

Resource Type

Program Components

  • Market Position & Business Model (7)
  • Program Design & Customer Experience (7)
  • Evaluation & Data Collection (2)
  • (-) Marketing & Outreach (7)
  • Financing (7)
  • Contractor Engagement & Workforce Development (7)

Program Design Phases

  • (-) Overview (1)
  • (-) Strategy Development (4)
  • Planning (2)
  • Implementation (2)
  • (-) Evaluation (2)

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Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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