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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Financing – Make Design Decisions

Determine if enhancements to existing financing products or the development of new products are necessary to allow you to achieve your goals and objectives.
Handbook

Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Financing – Identify Partners

Identify and partner with financial institutions that can provide capital, underwriting, and other functions to enable your customers to access financing.
Handbook

Financing – Set Goals & Objectives

Establish goals, objectives, and timeframes for your financing activities.
Handbook

Marketing & Outreach – Identify Partners

Establish relationships with organizations that will assist with program marketing and outreach.
Handbook

Financing – Assess the Market

Determine how your target audience currently funds energy efficiency services, to what extent upfront cost is a barrier, and whether improvements to their financing options would increase the uptake of energy efficiency measures.
Handbook

Marketing & Outreach – Assess the Market

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Handbook

Marketing & Outreach – Set Goals & Objectives

Establish specific marketing and outreach goals, objectives, targets, and timeframes.
Handbook

Financing – Overview

Ensure that your program’s customers will have access to affordable financing, so they can pay for the services you offer.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Content Type

  • Resource (278)
  • Tips for Success (23)
  • (-) Handbook (10)

Resource Type

Program Components

  • Market Position & Business Model (5)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (1)
  • (-) Marketing & Outreach (5)
  • (-) Financing (5)
  • Contractor Engagement & Workforce Development (5)

Program Design Phases

  • (-) Overview (2)
  • (-) Strategy Development (8)
  • Planning (4)
  • Implementation (4)
  • Evaluation (4)

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Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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