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Develop the procurement, outreach, and loan support resources required to perform your financing activities.

Launch your financing activities in coordination with other program components.

Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.

Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.

Ensure that your program’s customers will have access to affordable financing, so they can pay for the services you offer.

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.