Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
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Establish relationships with organizations that can help deliver your program by enhancing your knowledge, resources, capabilities and access to customers and contractors.
Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.
Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Communicate marketing and outreach results internally and to partners.
Decide on priority target audience segments, messages, and incentives that will motivate customers.
Establish relationships with organizations that will assist with program marketing and outreach.
Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Establish specific marketing and outreach goals, objectives, targets, and timeframes.
Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.
Research and analyze the specific barriers, needs, and opportunities for a residential energy efficiency program in your community.