Develop processes, strategies, and procedures to continuously improve your organization’s operations and position in the market.
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Publicize benefits and lessons learned resulting from your organization’s success in the market.
Develop processes to evaluate your organization’s strengths, weaknesses, and market position on a regular basis.
Identify and develop needed resources to position your organization in the market and maintain a viable business model.
Create your organization’s business plan, which describes how your operational and financial structure will support the delivery of energy efficiency services.
Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Communicate marketing and outreach results internally and to partners.
Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Identify your organization's preferred market position by assessing existing market actors, gaps, competitors, and potential partners. Develop a business model that will allow you to deliver energy efficiency services.
Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.