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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Market Position & Business Model – Develop Evaluation Plans

Develop processes to evaluate your organization’s strengths, weaknesses, and market position on a regular basis.
Handbook

Market Position & Business Model – Create a Business Plan

Create your organization’s business plan, which describes how your operational and financial structure will support the delivery of energy efficiency services.
Handbook

Market Position & Business Model – Develop a Business Model

Define your business model, including market position, products and services, type of customers, financial model, governance structure, and the assets and infrastructure your organization needs.
Handbook

Market Position & Business Model – Identify Partners

Identify and engage organizational partners in your business model design.
Handbook

Marketing & Outreach – Develop Evaluation Plans

Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
Handbook

Marketing & Outreach – Develop Implementation Plans

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Handbook

Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Marketing & Outreach – Identify Partners

Establish relationships with organizations that will assist with program marketing and outreach.
Handbook

Market Position & Business Model – Set Goals & Objectives

Establish or update your organizational mission, vision, and goals to encompass energy efficiency programs.
Handbook

Marketing & Outreach – Assess the Market

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Handbook

Market Position & Business Model – Assess the Market

Survey existing and potential demand for energy efficiency products and services based on an understanding of policies, housing and energy characteristics, demographics, related initiatives and other market actors.
Handbook

Marketing & Outreach – Set Goals & Objectives

Establish specific marketing and outreach goals, objectives, targets, and timeframes.
Handbook

Market Position & Business Model – Overview

Identify your organization's preferred market position by assessing existing market actors, gaps, competitors, and potential partners. Develop a business model that will allow you to deliver energy efficiency services.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Content Type

  • Resource (393)
  • Tips for Success (17)
  • (-) Handbook (14)

Resource Type

Program Components

  • (-) Market Position & Business Model (7)
  • Program Design & Customer Experience (7)
  • Evaluation & Data Collection (2)
  • (-) Marketing & Outreach (7)
  • Financing (7)
  • Contractor Engagement & Workforce Development (7)

Program Design Phases

  • (-) Overview (2)
  • (-) Strategy Development (8)
  • (-) Planning (4)
  • Implementation (3)
  • Evaluation (4)

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Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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