Develop a detailed plan for launching and operating your program that integrates all program components into a process that is customer-friendly and efficient for contractors and other partners.
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Develop processes to evaluate your organization’s strengths, weaknesses, and market position on a regular basis.
Identify and develop needed resources to position your organization in the market and maintain a viable business model.
Create your organization’s business plan, which describes how your operational and financial structure will support the delivery of energy efficiency services.
Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Identify your organization's preferred market position by assessing existing market actors, gaps, competitors, and potential partners. Develop a business model that will allow you to deliver energy efficiency services.
Develop the necessary materials, tools, and staff capacity to effectively deliver and manage your program.
Ensure a positive customer experience with your program from launch through implementation over time.
Establish metrics and measurement strategies for understanding whether you are effectively achieving your program goals and meeting your customers’ needs, while identifying areas that can be improved.