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Marketing & Outreach – Develop Evaluation Plans

Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
Handbook

Marketing & Outreach – Develop Implementation Plans

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Handbook

Evaluation & Data Collection – Overview

Develop evidence-based insights into your program’s performance through third-party process and impact evaluations. Learn how to develop effective data collection strategies and timely evaluations to identify important program achievements as well as opportunities for making program improvements.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Evaluation & Data Collection – Develop Evaluation Plans

Identify the right questions to ask, appropriate metrics to collect, and the processes needed to initiate third-party impact and process evaluations.
Handbook

Lessons Learned and the Better Buildings Residential Program Solution Center

Author(s)
U.S. Department of Energy
Publication Date
2016

Take you on a tour of the U.S. Department of Energy’s Better Buildings Residential Program Solution Center content and functionality and explore how you can use the Solution Center to help design, implement, and evaluate residential energy efficiency programs. Program examples focus on contractor engagement and workforce development. Learn how to support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, and refining program processes over time.

Resource - Webcast

Capturing Energy Efficiency in Residential Real Estate Transactions Webcast

Author(s)
U.S. Department of Energy
Publication Date
2015

This webcast covers DOE's new white paper, Capturing Energy Efficiency in Residential Real Estate Transactions, which highlights how residential energy efficiency programs can help make homes' energy efficiency visible to appraisers, real estate agents, mortgage lenders, homebuyers and sellers. The webcast provides examples of programs around the U.S. that are successfully engaging the real estate community and overcoming barriers to valuing energy efficiency in the home resale process.

Resource - Webcast

Briefing on the Better Buildings Neighborhood Program Evaluation

Author(s)
U.S. Department of Energy
Publication Date
2015

This presentation describes the Better Buildings Neighborhood Program evaluation findings, including goal and objective attainment, energy and CO2e impacts, program implementation lessons learned, market effects findings, and recommendations.

Resource - Webcast

State, Regional and National Energy Efficiency Forecasting

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2013

This webcast provides approaches for projecting, analyzing and representing end-use energy efficiency potential and its impacts on state, regional and national energy use.

Resource - Webcast

A Field Guide to Utility-Run Behavior Programs: Making Sense of Variety

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014
Organizations or Programs
Efficiency Vermont

This webcast covers a report that is a comparative analysis of utility-run behavior programs, which lays the groundwork for further program development by developing a classification scheme, or taxonomy, that sorts programs into discrete categories.

Resource - Webcast

Behavior-Based Energy Efficiency: Behavioral Persistence

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast explores residential behavior-based energy efficiency programs and provides data to support issues and recommendations.

Resource - Webcast

Overview and Preliminary Results of ARRA-Funded SGIG Consumer Behavior Studies

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast discusses the background for U.S. Department of Energy’s Smart Grid Investment Grant (SGIG) consumer behavior study effort; the various utilities who are participating and what they each plan to include their respective studies; the quantitative results and qualitative lessons learned thus far from these studies; and the types of research will be undertaken by LBNL over the next several years.

Resource - Webcast

The Role of Behavioral Programs in Portfolios

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014

This webcast discusses policy and planning considerations for incorporating behavior programs into efficiency portfolios.

Resource - Webcast

Community-Based Social Marketing

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Resource - Webcast

Energy Efficiency and Conservation Loan Program Webinar Series: #3 Residential Energy Efficiency Deep Dive, Part One

Author(s)
U.S. Department of Agriculture,
U.S. Department of Energy
Publication Date
2014

This webinar is the third (in a series of six) hosted by USDA Rural Utility Service (RUS) and focusing on the Energy Efficiency and Conservation Loan Program (EECLP). The first in a two-part series, this webinar shares best practices from the more than 40 competitively selected state and local governments who participated in the U.S. Department of Energy’s Better Buildings Neighborhood Program, including market position and business model, program design and customer experience, evaluation and data collection, marketing and outreach, financing, and contractor engagement and workforce development.

Resource - Webcast

Furthering Your Local Governments' Energy Efficiency Goals: Part 1 - Getting Support From Local Leaders

Author(s)
Chuck Clinton, National Association of State Energy Officials,
Jay Fisette, Arlington County, Virginia,
Michael Yambrach, Washington, D.C.,
Kaci Radcliffe, Skagit County, Washington,
Jennifer Clymer, ICF International
Publication Date
2011

This webcast shares useful and effective strategies for getting local leaders to support local government's energy efficiency goals.

Resource - Webcast

Marketing & Outreach: Working with and Learning from Contractors

Author(s)
Karen Villeneuve, NYSERDA,
Peter Krajsa, AFC First Financial Corporation,
Michael Rogers, GreenHomes America,
Matt Golden, Recurve
Publication Date
2010
Organizations or Programs
Keystone Home Energy Loan Program (HELP),
New York State Energy Research and Development Authority (NYSERDA),
Connecticut Solar Lease,
Connecticut Energy Efficiency Fund,
Kentucky Home Performance,
AFC First's EnergyLoan Program

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.

Resource - Webcast

Workforce Development and Sales Training for Energy Efficiency Contractors

Author(s)
Elizabeth Stuart, Lawrence Berkeley National Laboratory
Publication Date
2011
Organizations or Programs
Efficiency Maine,
Efficiency Vermont
This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.
Resource - Webcast

Keeping Up With Your Audience, So They Keep Up With Your Program

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Efficiency Maine,
U.S. Department of Housing and Urban Development (HUD) PowerSaver
This webcast discussed how market research can help spur demand for home energy efficiency programs.
Resource - Webcast

Leveraging Partnerships with Faith-Based Organizations

Author(s)
Rev. Fletcher Harper, GreenFaith,
Paul C. Raver, Jr., Green Market Solutions,
Alexis Chase, Georgia Interfaith Power & Light
Publication Date
2011
Organizations or Programs
Georgia Interfaith Power & Light's Power Wise,
GreenFaith,
Maryland Home Performance with ENERGY STAR,
New Jersey Home Performance with ENERGY STAR,
PSE&G Whole House Energy Efficiency Program
This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.
Resource - Webcast

EM&V Basics, Tools and Resources to Assist EECBG and SEP Grantees

Author(s)
Julie Michals, Northeast Energy Efficiency Partnerships, Inc.,
Phil Sieper, The Cadmus Group, Inc.,
Mark Stetz, Stetz Consulting
Publication Date
2010

This webinar offers an introduction to EM&V basics, including data collection, tracking tools, M&V approaches, and reporting energy savings.

Resource - Webcast

Using Social Media to Promote Energy Efficiency

Author(s)
U.S. Environmental Protection Agency
Publication Date
2011

This ENERGY STAR presentation provides an overview of the power of social media to promote energy efficiency with programmatic examples offered by expert presenters.

Resource - Topical Presentations

Building More Knowledge About Whole Building EM&V

Author(s)
Tim Guiterman, EnergySavvy,
Sarah Zaleski, U.S. Department of Energy,
Ethan Goldman, Vermont Energy Investment Corporation,
Diane Duva, Connecticut Department of Energy and Environmental Protection,
Bill Norton, Opinion Dynamics
Publication Date
2017

This presentation covers the current pilot project testing M&V2.0 as an evaluation tool facilitated by Connecticut Department of Energy and Environmental Protection (CT DEEP).  Speakers on this panel presented examples of how whole building modeling is currently being used for M&V now and its potential future applications. Speakers also discussed benchmarking, data access and other protocols, and how experience with efficiency programs teach us so we can build upon the current experience.

Resource - Topical Presentations

Scaling Up Clean Energy Programs to the Next Level for Low and Moderate Income

Author(s)
Diana Duva, State of Connecticut,
Benjamin Healey, Connecticut Green Bank,
Joe Pereira, State of Colorado,
Jennifer Gremmert, Energy Outreach Colorado,
Michael DiRamio, U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Energize Connecticut,
Energy Outreach California,
Energy Outreach Colorado

In this presentation, state and nonprofit leaders in Colorado and Connecticut discuss their policy and program efforts to offer rooftop and community solar and weatherization services and how they are scaling their programs to meet the needs of the underserved income-eligible market.

Resource - Topical Presentations

Effecting Behavior Change: Energy Report Data Usage

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on home energy reports to inform homeowners about their home energy use and use of customer research and segmentation to improve the results from these reports. Speakers include Opinion Dynamics and Pacific Gas & Electric.

Resource - Topical Presentations

Who's Got Game? Interactive Customer Engagement Strategies

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Consumers Energy Smart Energy Challenge,
Focus on Energy

This summary from a Better Buildings Residential Network peer exchange call focused on key challenges and opportunities to deploy interactive engagement strategies including customer segmentation, loyalty and reward programs, and gamification. It features speakers from Fiveworx, ICF International, and Cool Choices.

Resource - Topical Presentations

Comfort and Safety: Family-Oriented Marketing

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on using tailored messaging and approaches to meet the unique needs of families. Building Doctors is the featured speaker.

Resource - Topical Presentations

America's Next Top Energy Model: Tools and Best Practices (101)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on how organizations can utilize energy modeling tools like the Asset Score for multifamily buildings into their program offerings, narrow the gap between predicted and actual energy savings, and use program data to increase program productivity and quality. It features speakers from Pacific Northwest National Laboratory, American Council for an Energy-Efficient Economy, and OptiMiser.

Resource - Topical Presentations

Do You Hear Me Now? Communicating the Value of Non-Energy Benefits (101)

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Elevate Energy

This summary from a Better Buildings Residential Network peer exchange call focused on communicating non-energy benefits that homeowners and building owners are most interested in. Speakers include Elevate Energy, Green & Healthy Homes Initiative, and Skumatz Economic Research Associates, Inc.

Resource - Topical Presentations

Moving Beyond Split-Level Incentives: Engaging Rental Property Tenants and Owners in Energy Efficiency (301)

Author(s)
U.S. Department of Energy
Organizations or Programs
Northeast Energy Efficiency Partnerships (NEEP)

This summary from a Better Buildings Residential Network peer exchange call focused on working with multifamily and rental properties on energy efficiency programs. It features speakers from  American Council for an Energy-Efficient Economy, Community Housing Partners, and Northeast Energy Efficiency Partnerships.

Resource - Topical Presentations

Vinicius, Quatchi, and You: Using Power Words and Branding to Increase Interest and Participation (301)

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Puget Sound Energy

This summary from a Better Buildings Residential Network peer exchange call focused on developing messaging and branding strategies.

Resource - Topical Presentations

Gold Medal Approaches for Obtaining and Using Energy Efficiency Data

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on obtaining and using energy efficiency data through tools like the Green Button, smart connected thermostat pilots, and operational ratings of homes to evaluate and/or enhance programs.

Resource - Topical Presentations

Swipe Left, Power Down: Using Interactive Media to Instill Behavior Chance (301)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on consumer engagement through the use of interactive media, such as connected thermostats and other devices.

Resource - Topical Presentations

Walking the Talk: Employer Assisted Programs (301)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on employer assisted initiatives and the range of models used to help employees become energy efficient at home. It included lessons learned from the Clinton Climate Initiative, Vermont Energy Investment Corporation's (VEIC) employee sustainability benefit program, and the Nevada Governor's Office of Energy.

Resource - Topical Presentations

Home Energy Report - Who is Driving the Savings: Using Multi-Level Models To Identify High, Medium and Negative Savers

Author(s)
Opinion Dynamics Corporation
Publication Date
2016

This presentation covers Home Energy Reports (HER), a behavior change strategy, and conducting multilevel modeling to garner insights into which consumers drive energy savings.

Resource - Topical Presentations

Driving Efficiency with Non-Energy Benefits

Author(s)
Erin Malone, Synapse Energy Economics Inc.
Publication Date
2014

This presentation summarizes the non-energy benefits of energy efficiency, and how they can be used to drive uptake of energy efficiency measures. State examples are included.

Resource - Topical Presentations

Shout it from the Mountaintops!: Working with Your Communications Team to Tell Your Energy Efficiency Success Story

Author(s)
U.S. Department of Energy
Publication Date
2016

Capturing the story behind energy savings projects helps catapult a culture around planning future projects, funding them, and growing a team's value in your company or organization. This webcast features media experts giving tips on telling your tale.

Resource - Topical Presentations

Rainbows and Leprechauns: Finding Gold in Partnerships

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Baltimore Energy Challenge,
Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on how to assess, reassess, and initiate organization partnerships.

Resource - Topical Presentations

Energy Efficiency on Display: Using Demonstration Projects to Showcase Home Performance Opportunities (201)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on demonstration project strategies, advantages and challenges.

Resource - Topical Presentations

Where Do We Go From Here? The Changing Landscape of Residential Energy Efficiency (201)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on changes and trends in the market for home energy upgrades.

Resource - Topical Presentations

Guide for Benchmarking Residential Program Progress with Examples Presentation

Author(s)
U.S. Department of Energy
Publication Date
2015

This presentation focused on the Guide for Benchmarking Residential Program Progress with Examples and its step-by-step guidance for setting up an effective benchmarking process.

Resource - Topical Presentations

Einstein and Energy Efficiency: Making Homes Smarter (301)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on how to deploy smart home technologies and analyze their data.

Resource - Topical Presentations

He Said She Said: The Power of Messaging (101)

Author(s)
U.S. Department of Energy
Publication Date
2016

This summary from a Better Buildings Residential Network peer exchange call focused on messaging strategies to capture the benefits of home upgrades and attract new customers to home performance.

Resource - Topical Presentations

Tailored Marketing for Under-Represented Population Segments (201)

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Fuel Fund of Maryland,
Chicago Neighborhood Energy Challenge

This summary from a Better Buildings Residential Network peer exchange call focused on marketing techniques for lower income and other underrepresented populations.

Resource - Topical Presentations

Overcoming the Home Upgrade Tower of Babel with HPXML

Author(s)
Dale Hoffmeyer, U.S. Department of Energy,
Gavin Hastings, Tierra Resource Consultants,
Julie Caracino, NYSERDA,
Cynthia Adam, Pearl National Certification,
Greg Thomas, Performance Systems Development
Publication Date
2015

Home Performance (HP) XML is transforming the way home energy upgrade programs collect and transfer information from one software system to another, leading to improved contractor satisfaction, lower administrative costs, and technological advancements in the home performance industry. This presentation provides an overview of HPXML and its benefits, and discuss how the data standard is facilitating technological and process improvements among home energy upgrade programs and software developers in the United States.

Resource - Topical Presentations

HPXML Implementation Possibilities and Experiences

Author(s)
U.S. Department of Energy
Publication Date
2015

This is a recording of a webinar from August 2015. Home Performance with ENERGY STAR hosted a panel on HPXML; the value it can bring to businesses and implementation methods. Interested organizations can use this resource to learn more about HPXML and its potential benefits.

Resource - Topical Presentations

Stakeholder Mapping: Learn How to Identify Leaders, Target Audiences, and Gaps in Your Outreach

Author(s)
U.S. Department of Energy
Publication Date
2014

This summary from a Better Buildings Residential Network peer exchange call focused on how to identify stakeholders and map them to determine the best engagement strategy.

Resource - Topical Presentations

Learning From the Past to Inform Future Work: Trends in Behavior Based Efficiency Programs

Author(s)
Consortium for Energy Efficiency
Publication Date
2015

The Consortium for Energy Efficiency has collected information from its membership for each of the past four years on the behavior-based programs currently underway and how these programs are being evaluated. This presentation describes the annual data collection effort and highlight the key findings of this research to date. Results discussed will consider the social science knowledge most commonly incorporated into the programs captured, as well as methods used for program evaluation and overarching lessons learned from the program administrator community.

Resource - Topical Presentations

Hit The Road: Lessons from Applying a National Campaign to a Local Context (201)

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on the benefits and challenges of local programs connecting to national campaigns.

Resource - Topical Presentations

Social Media and Messages that Matter: Top Tips and Tools

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
CoMo Energy Challenge

This summary from a Better Buildings Residential Network peer exchange call focused on the benefits, challenges, messaging and imagery of different social media campaigns.

Resource - Topical Presentations

Leveraging Seasonal Opportunities for Marketing Energy Efficiency

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on marketing energy efficiency with season-specific marketing strategies and messages.

Resource - Topical Presentations

The Dog Days of Summer: Capitalizing on the Pet Market

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart Colorado

This summary from a Better Buildings Residential Network peer exchange call focused on how pet-based marketing can promote residential energy efficiency.

Resource - Topical Presentations

Better Buildings Residential Network Orientation

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on an overview of the Better Buildings Residential Network.

Resource - Topical Presentations

Community Organizing and Outreach

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
EnergySmart,
Bend Energy Challenge,
Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on community-based outreach and organizing strategies to market home energy assessments and upgrades.

Resource - Topical Presentations

Generating Demand for Multifamily Building Upgrades

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Focus on Energy,
Sacramento Municipal Utility District (SMUD),
Mass Save

This summary from a Better Buildings Residential Network peer exchange call focused on approaches to generate demand for energy efficiency upgrades at multifamily buildings.

Resource - Topical Presentations

Residential Energy Efficiency Messaging

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on effective messaging.

Resource - Topical Presentations

The Future is Here: Smart Home Technology

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on how residential energy efficiency programs can use smart home technologies to drive customer demand.

Resource - Topical Presentations

Voluntary Initiative on Incentives: Toolkit Training Webinar

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Austin Energy,
Efficiency Maine

This summary from a Better Buildings Residential Network peer exchange call focused on types of incentives.

Resource - Topical Presentations

Nothing But Networking Call for Residential Network Members

Author(s)
U.S. Department of Energy
Publication Date
2015

This summary from a Better Buildings Residential Network peer exchange call focused on introducing Better Buildings Residential Network members to each other.

Resource - Topical Presentations

Using Mobile Applications to Generate Customer Demand

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Efficiency Nova Scotia

This summary from a Better Buildings Residential Network peer exchange call focused on how to use web and mobile applications to generate and increase customer demand.

Resource - Topical Presentations

Tenant Education and Training

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Energy Upgrade California

This peer exchange call summary focused on different tenant and resident education programs and how to make them complement larger programs.

Resource - Topical Presentations

Messaging Strategies for Low-Income Participants

Author(s)
U.S. Department of Energy
Publication Date
2011

This peer exchange call summary focused on messaging and delivery strategies of those messages to low-income program participants. 

Resource - Topical Presentations

Quality Assurance Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.

Resource - Topical Presentations

Outreach to Faith-Based Organizations

Author(s)
U.S. Department of Energy
Publication Date
2014

This summary from a Better Buildings Residential Network peer exchange call focused on programs and outreach for faith-based organizations.

Resource - Topical Presentations

Cost-Effective Modeling and Savings Projections for Multifamily Projects

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Austin Energy

This summary from a Better Buildings Residential Network peer exchange call focused on energy modeling in multifamily homes.

Resource - Topical Presentations

Outreach to Multifamily Landlords and Tenants

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Clean Energy Durham,
Austin Energy

This summary from a Better Buildings Residential Network peer exchange call focused on ways to reach out to landlords.

Resource - Topical Presentations

Using Loan Performance Data to Inform Program Implementation

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Michigan Saves,
BeSmart Maryland

This summary from a Better Buildings Residential Network peer exchange call focused on how loan performance data is tracked and analyzed, and what the data shows.

Resource - Topical Presentations

Working With Schools

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Local Energy Alliance Program (LEAP)

This summary from a Better Buildings Residential Network peer exchange call focused on bringing energy efficiency programs to schools.

Resource - Topical Presentations

Cost-Effectiveness Tests and Measuring Like a Utility

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
NeighborWorks H.E.A.T. Squad

This summary from a Better Buildings Residential Network peer exchange call focused on evaluating and demonstrating the cost-effectiveness of energy upgrades to programs.

Resource - Topical Presentations

Using Social Media for Long Term Branding

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

Resource - Topical Presentations

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Resource - Topical Presentations

Making Evaluations Work for Your Program: Tips for Success

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Efficiency Maine

This summary from a Better Buildings Residential Network peer exchange call focused on choosing and developing program evaluation.

Resource - Topical Presentations

Commercial and Multifamily Building Benchmarking and Disclosure

Author(s)
U.S. Department of Energy
Publication Date
2013

This summary from a Better Buildings Residential Network peer exchange call focused on energy benchmarking and building disclosure policies.

Resource - Topical Presentations

Loan Performance Data and Communication

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Efficiency Maine,
Indianapolis Better Buildings Program,
Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on gathering and communicating loan performance data.

Resource - Topical Presentations

Leveraging Holidays and Other Events

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on the strategies and challenges of using holidays and other seasonal events to market energy assessments and upgrades.

Resource - Topical Presentations

Information Technology Tools for Multifamily Building Programs

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energy Upgrade California,
EnergySmart Colorado

This peer exchange call summary focused on multifamily information technology tools for project information, marketing, assessment, tracking and evaluation.

Resource - Topical Presentations

Program Course Corrections Based on Evaluation Results

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge

This peer exchange call summary focused on effective program evaluation and incorporating changes into programs based off evaluation insight.

Resource - Topical Presentations

Insights from UT Austin Energy Poll on U.S. Consumer Attitudes

Author(s)
The University of Texas at Austin
Publication Date
2013
Organizations or Programs
Austin Energy
This presentation shares the results of the Austin Energy Poll, including insights on U.S. consumer opinions and attitudes toward energy efficiency, climate change, energy consumption, pricing, development, and regulation.
Resource - Topical Presentations

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Energize Clackamas County,
Green Homes Challenge
This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.
Resource - Topical Presentations

California Public Utilities Commission Market Segmentation Findings and Ethnographic Research Findings

Author(s)
Opinion Dynamics Corporation
Publication Date
2009
This presentation shares the findings of research conducted to determine a customer base for energy efficiency improvements developed by the California Public Utilities Commission.
Resource - Topical Presentations

Behavior, Energy, and Climate Change Conference presentation archive

Author(s)
Behavior Energy and Climate Conference
Publication Date
2014

Presentations from past Behavior Energy and Climate Change (BECC) Conference. BECC is the premier event focused on understanding individual and organizational behavior and decision-making related to energy usage, greenhouse gas emissions, climate change, and sustainability. Past conference presentations include various resources related to Marketing & Outreach.

Resource - Topical Presentations

Data Driven Quality Assurance & Quality Control

Author(s)
Patrick Roche, Conservation Services Group
Publication Date
2012

Presentation describing how Conservation Services Group uses data to monitor market transformation and for internal QA/QC purposes.

Resource - Topical Presentations

Using Data for Better Program Management

Author(s)
Jane Peters, Research Into Action, Inc.
Publication Date
2010

This presentation covers the importance of collecting and evaluating program data, including data related to marketing efforts.

Resource - Topical Presentations

NEEP Regional Evaluation, Measurement and Verification Forum

Author(s)
Northeast Energy Efficiency Partnerships, Inc.
Publication Date
2017

The Regional Evaluation, Measurement and Verification Forum (EM&V Forum) works to support use and transparency of current best practices in evaluation, measurement, verification, and reporting of energy and demand savings, costs, avoided emissions and other impacts of energy efficiency, while also advancing the development of strategies and tools to meet evolving policy needs for efficiency.

Resource - Tools & Calculators

Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Resource - Tools & Calculators

Multifamily Utility Benchmarking Toolkit

Author(s)
U.S. Department of Housing and Urban Development (HUD)
Publication Date
2017

This toolkit is a comprehensive guide to utility benchmarking for the multifamily sector. Benchmarking 101 describes the benefits of tracking utility data and explains how to begin the process. Utility Benchmarking Step-by-Step outlines a six-step approach to utility benchmarking. Policies and Programs summarizes utility benchmarking requirements for HUD programs, opportunities for financial assistance, and HUD programs that support green retrofits.

Resource - Tools & Calculators

Toolkit: Energy Data Access: Blueprint for Action

Author(s)
U.S. Department of Energy
Publication Date
2017

The Energy Data Accelerator Toolkit is a collection of resources featured in the Better Buildings Solution Center that will enable other utilities and communities to learn and benefit from the work of the Accelerator. It describes the best practices that enabled cities, utilities, and other stakeholders to overcome whole-building data access barriers.

Resource - Tools & Calculators

National Housing & Rehabilitation Association Content Library

Author(s)
National Housing & Rehabilitation Association
Publication Date
2016

National Housing & Rehabilitation Association has collected a number of energy efficiency factsheets and resources on their Preservation Through Energy Efficiency Initiative Library.

Resource - Tools & Calculators

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

Better Buildings Residential Network Designing Incentives Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015

The Better Buildings Residential Network Designing Incentives Toolkit can help residential energy efficiency programs design incentives that motivate potential customers to act by lowering the risk, decreasing the cost, or offering additional benefits with home energy upgrades. This toolkit provides easy access to various case studies, presentations, and tips related to incentive design.

Resource - Tools & Calculators

Energy Efficiency Benefits Calculator

Author(s)
National Action Plan for Energy Efficiency
Publication Date
2006

This calculator provides a simplified tool to demonstrate the business case for energy efficiency from the perspective of the consumer, the utility, and society.

Resource - Tools & Calculators

Standard Energy Efficiency Data (SEED) platform

Author(s)
U.S. Department of Energy
Publication Date
2014

The Standard Energy Efficiency Data (SEED)™ Platform is a software application that helps organizations easily manage data on the energy performance of large groups of buildings. Users can combine data from multiple sources, clean and validate it, and share the information with others. The software application provides an easy, flexible, and cost-effective method to improve the quality and availability of data to help demonstrate the economic and environmental benefits of energy efficiency, to implement programs, and to target investment activity.

Resource - Tools & Calculators

Building Energy Data Exchange Specification (BEDES)

Author(s)
U.S. Department of Energy
Publication Date
2016

The Building Energy Data Exchange Specification (BEDES, pronounced "beads" or /bi:ds/) is designed to support analysis of the measured energy performance of commercial, multifamily, and residential buildings, by providing a common data format, definitions, and an exchange protocol for building characteristics, efficiency measures, and energy use.

Resource - Tools & Calculators

Better Buildings Residential Program Energy Efficiency Cost Effectiveness Tool

Author(s)
U.S. Department of Energy
Publication Date
2013

This tool, developed in Excel, supports the development and analysis of residential energy efficiency programs using standard cost-effectiveness analysis methods. Policy makers, utilities, energy efficiency program managers, architects and engineers may find the tool useful for supporting and scaling up residential energy efficiency programs. The tool estimates cost-effectiveness, using industry standard approaches, of both deep-home energy efficiency retrofits and individual measures. The user can build up a program based on up to 5 different ‘project types’ (or measures implemented) and identify the number of homes to be targeted for retrofits over the program cycle. The tool reports cost-effectiveness metrics of the program, including program budgets, and allows the user to conduct sensitivity analysis against key inputs.

Resource - Tools & Calculators

Small Town Energy Program (STEP) Toolkit

Author(s)
Small Town Energy Program
Publication Date
2013

The Small Town Energy Program (STEP) toolkit gives a complete overview of STEP from planning to implementation. It also includes access to a wide variety of materials developed by the program, including: local asset materials, partner materials, personnel materials, program administrative materials, outreach materials, and surveys. STEP has posted these toolkit documents with the hope that it will assist other small towns and communities in building and running more energy efficiency programs.

Resource - Tools & Calculators

State Energy Data System

Author(s)
U.S. Energy Information Administration
Publication Date
2014

The State Energy Data System (SEDS) is the source of the U.S. Energy Information Administration’s (EIA) comprehensive state energy statistics. EIA’s goal in maintaining SEDS is to create historical time series of energy production, consumption, prices, and expenditures by state that are defined as consistently as possible over time and across sectors for analysis and forecasting purposes.

Resource - Tools & Calculators

The DSIRE Database

Author(s)
U.S. Department of Energy,
North Carolina Solar Center
Publication Date
2014

This database provides comprehensive information on state, federal, local, and utility incentives and policies that are in place to support renewable energy and energy efficiency.

Resource - Tools & Calculators

Contractor Conversion Rate Spreadsheet

Author(s)
Energy Circle, LLC
Publication Date
2017

This conversion rate spreadsheet was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors.

Resource - Templates & Forms

Contractor Marketing Plan Template

Author(s)
Energy Circle, LLC
Publication Date
2017

This marketing plan template was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors develop their marketing plans.

Resource - Templates & Forms

Contractor Marketing Tactics Spreadsheet Template

Author(s)
Energy Circle, LLC
Publication Date
2017

This marketing tactics spreadsheet was developed to assist Home Performance with ENERGY STAR (HPwES) participating contractors.

Resource - Templates & Forms

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  • NOLA WISE (1)
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  • Windsor Efficiency PAYS (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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