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Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Energize Phoenix Energy Efficiency on an Urban Scale: Year Three Summary Report

Author(s)
Energize Phoenix
Publication Date
2014
Organizations or Programs
Energize Phoenix

This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.

Resource - Program Presentations & Reports

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

City of Greensboro Better Buildings Project: Market Assessment

Author(s)
Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date
2011
Organizations or Programs
BetterBuildings for Greensboro
This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.
Resource - Program Presentations & Reports

Energize Phoenix: Collecting and Using Data to Improve the Program

Author(s)
Dimitrios Laloudakis, Energize Phoenix
Publication Date
2011
Organizations or Programs
Energize Phoenix
This presentation outlines the techniques for collecting and evaluating energy efficiency program evaluation data, including data related to marketing efforts.
Resource - Program Presentations & Reports

Building a Brand

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energize Phoenix

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Resource - Case Studies

Content Type

  • Resource (7)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (2)
  • Program Design & Customer Experience (7)
  • Evaluation & Data Collection (5)
  • (-) Marketing & Outreach (8)
  • Financing (6)
  • Contractor Engagement & Workforce Development (2)

Program Design Phases

  • Overview (1)
  • Strategy Development (4)
  • Planning (3)
  • Implementation (5)
  • Evaluation (2)

States or Territories

  • Alabama (1)
  • Arizona (6)
  • California (1)
  • North Carolina (1)

Organizations or Programs

  • Energy Upgrade California (31)
  • Enhabit (20)
  • New York State Energy Research and Development Authority (NYSERDA) (15)
  • Efficiency Maine (14)
  • Energy Impact Illinois (13)
  • Connecticut Neighbor to Neighbor Energy Challenge (11)
  • Greater Cincinnati Energy Alliance (GCEA) (10)
  • Local Energy Alliance Program (LEAP) (10)
  • Austin Energy (9)
  • Community Power Works (9)
  • Efficiency Vermont (9)
  • EnergyWorks (9)
  • RePower Bainbridge (9)
  • RePower Bremerton (9)
  • RePower Kitsap (9)
  • EnergySmart Colorado (8)
  • BetterBuildings for Michigan (7)
  • (-) Energize Phoenix (7)
  • Michigan Saves (7)
  • NOLA WISE (7)
  • Elevate Energy (6)
  • EnergySmart (6)
  • Focus on Energy (6)
  • NeighborWorks H.E.A.T. Squad (6)
  • Denver Energy Challenge (5)
  • Efficiency Nova Scotia (5)
  • Mass Save (5)
  • Southeast Energy Efficiency Alliance (SEEA) (5)
  • Cambridge Energy Alliance (4)
  • CharlestonWISE (4)
  • ShopSmart with JEA (4)
  • Small Town Energy Program (STEP) (4)
  • emPowerSBC (3)
  • Energy Trust of Oregon (3)
  • Illinois Home Performance with Energy Star (3)
  • Keystone Home Energy Loan Program (HELP) (3)
  • New Jersey Home Performance with ENERGY STAR (3)
  • Puget Sound Energy (3)
  • reEnergize (3)
  • Sacramento Municipal Utility District (SMUD) (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • Arizona Public Service (APS) (2)
  • Baltimore Energy Challenge (2)
  • Bend Energy Challenge (2)
  • BetterBuildings Lowell Energy Upgrade (2)
  • Clean Energy Durham (2)
  • CoMo Energy Challenge (2)
  • Energize Bedford (2)
  • Milwaukee Energy Efficiency (Me2) (2)
  • Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO) (2)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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