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Foster “word of mouth” communication from satisfied customers

Programs found that encouraging word of mouth outreach by asking satisfied customers to promote their program experience to peers helped attract more homeowners who completed energy upgrades. Referrals from neighbors and friends who are happy with their energy improvements can provide a good source...
Tips for Success

Mastermind Session: Wisconsin Energy Conservation Corporation

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Milwaukee Energy Efficiency (Me2)

This peer exchange call summary focused on grant funding investments, program design and revenue streams in the post-grant period.

Resource - Topical Presentations

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Trends in Real Estate and Energy Efficiency - Update on Program Experience

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Austin Energy,
Milwaukee Energy Efficiency (Me2)

This summary from a Better Buildings Residential Network peer exchange call focused on working with the real estate sector to promote and drive demand for energy efficiency.

Resource - Topical Presentations

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Energize Clackamas County,
Green Homes Challenge
This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.
Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Content Type

  • Resource (7)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (2)
  • Marketing & Outreach (5)

Program Design Phases

  • Strategy Development (9)
  • Planning (11)
  • (-) Implementation (8)

States or Territories

  • Arizona (1)
  • Colorado (1)
  • Maryland (1)
  • Massachusetts (2)
  • Michigan (1)
  • Texas (1)
  • Wisconsin (3)

Organizations or Programs

  • Enhabit (46)
  • New York State Energy Research and Development Authority (NYSERDA) (34)
  • Efficiency Maine (25)
  • Austin Energy (23)
  • Energy Upgrade California (23)
  • Michigan Saves (19)
  • Energy Impact Illinois (18)
  • Greater Cincinnati Energy Alliance (GCEA) (17)
  • RePower Bainbridge (16)
  • Efficiency Vermont (15)
  • EnergySmart Colorado (15)
  • Local Energy Alliance Program (LEAP) (15)
  • RePower Kitsap (15)
  • Elevate Energy (14)
  • RePower Bremerton (13)
  • Community Power Works (12)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • EnergySmart (12)
  • EnergyWorks (12)
  • Keystone Home Energy Loan Program (HELP) (12)
  • NeighborWorks H.E.A.T. Squad (9)
  • BetterBuildings for Michigan (8)
  • Focus on Energy (8)
  • Arizona Public Service (APS) (7)
  • Energize Phoenix (7)
  • Long Island Green Homes (7)
  • Mass Save (7)
  • Southeast Energy Efficiency Alliance (SEEA) (7)
  • Efficiency Nova Scotia (6)
  • Energize Connecticut (6)
  • NeighborWorks of Western Vermont (6)
  • reEnergize (6)
  • ShopSmart with JEA (6)
  • Texas LoanSTAR (6)
  • BetterBuildings for Greensboro (5)
  • Energy Trust of Oregon (5)
  • NOLA WISE (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • Small Town Energy Program (STEP) (5)
  • Be SMART (4)
  • (-) Cambridge Energy Alliance (4)
  • CharlestonWISE (4)
  • Denver Energy Challenge (4)
  • Energize Delaware (4)
  • Illinois Home Performance with Energy Star (4)
  • (-) Milwaukee Energy Efficiency (Me2) (4)
  • New Jersey Home Performance with ENERGY STAR (4)
  • emPowerSBC (3)
  • Energize New York (3)
  • Kansas How$mart (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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