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Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Tips for Success

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Resource - Webcast

Targeted Marketing and Program Design for Low- and Moderate-Income Households

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Indianapolis Better Buildings Program,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This peer exchange call summary focused on what energy efficiency programs are doing to target low- and moderate-income households.

Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Green for All Energy Efficiency Toolkit

Author(s)
Green For All
Publication Date
2012
Organizations or Programs
Enhabit,
Wisconsin Energy Conservation Corporation (WECC),
EnergyWorks KC,
Baltimore Neighborhood Energy Challenge,
BetterBuildings for Greensboro,
Green and Healthy Homes Initiative,
Working Partnerships USA,
NYC Apollo Alliance,
Community Power Works,
New York State Energy Research and Development Authority (NYSERDA),
RePower Bremerton,
Local Energy Alliance Program (LEAP),
RePower Bainbridge,
Better Buildings Near Eastside Neighborhood Sweeps Program,
RePower Kitsap,
Michigan Saves,
Keystone Home Energy Loan Program (HELP),
EnergySmart,
Efficiency Vermont,
Long Island Green Homes,
Energy Impact Illinois,
Energize Bedford,
reEnergize

This practitioner-focused Toolkit for Residential Energy Efficiency Upgrade Programs was created by Green For All to assist new, established, and future energy efficiency programs launch and scale initiatives that can deliver the full promise of the green economy. It is intended as a practical resource that offers examples, tools, and templates that a program manager can deploy to implement a variety of aspects of their program including best practice briefs and summary documents, RFPs, contracts, and other program design and implementation templates that communities nationwide have used to create their own efficiency programs.

Resource - Tools & Calculators

Best Practices for Energy Retrofit Program Design: Business Models Recommendations

Author(s)
Home Performance Resource Center
Publication Date
2010
Organizations or Programs
Austin Energy,
Long Island Green Homes,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit

This paper, which is based on detailed case studies of nine existing state and local programs, presents recommendations for energy upgrade programs to facilitate industry growth and support contractor business models.

Resource - Publications

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)
RePower Bainbridge,
Conservation Services Group,
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.
Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)
RePower Bainbridge
Publication Date
2011
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.
Resource - Program Presentations & Reports

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)
Helen Biersack, RePower
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

New Jersey's Clean Energy Program: Community Engagement as a Driver for Energy Efficiency

Author(s)
Chris Badger, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
New Jersey Home Performance with ENERGY STAR
This presentation describes the New Jersey Clean Energy program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

2012 RePower Incentive Guide

Author(s)
RePower Program
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

RePower helped consumers access aggregated information about financing and rebates by compiling a customer-friendly guide to all utility and non-utility incentives in its service area.

Resource - Program Materials

New Jersey's Clean Energy Program: Making it Work for Contractors & Programs

Author(s)
New Jersey Clean Energy
Publication Date
2014
Organizations or Programs
New Jersey Home Performance with ENERGY STAR

This presentation provides an overview of New Jersey Clean Energy's approach to contractor engagement, including contractor participation requirements, procedures for quality assurance and quality control, production incentives, training procedures, and an online contractor portal.

Resource - Program Materials

RePower Weatherization Specifications Manual

Author(s)
RePower Kitsap
Publication Date
2013
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
RePower in Bainbridge Island and Bremerton, Washington developed this manual as a set of rules and requirements for acceptable materials and installation procedures for energy efficiency measures installed in existing homes.
Resource - Program Materials

Sample RFP: Energy Efficiency Credit Enhancement Grant

Author(s)
State of Washington Department of Commerce
Publication Date
2009
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
A sample request for proposals from Washington state to develop an energy efficiency credit enhancement grant program.
Resource - Program Materials

Sample RFP: City of Bainbridge Island Energy Revolving Loan Fund/Loan Loss Reserve Administration

Author(s)
City of Bainbridge Island, Washington
Publication Date
2010
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
A sample request for proposals from Bainbridge Island, Washington, related to establishing a revolving loan fund and loan loss reserve.
Resource - Program Materials

Partnerships Can Benefit Energy Efficiency Programs and Utilities

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

In this video interview segment, Yvonne Kraus of Conservation Services Group describes how program and utility partnerships can co-benefit each other.

Resource - Case Studies

Content Type

  • Resource (16)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (3)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (2)
  • Marketing & Outreach (8)
  • Financing (3)
  • Contractor Engagement & Workforce Development (4)

Program Design Phases

  • Strategy Development (17)
  • Planning (16)
  • (-) Implementation (17)
  • Evaluation (5)

States or Territories

  • Alabama (1)
  • Arizona (1)
  • California (1)
  • Florida (1)
  • Indiana (1)
  • Maine (1)
  • New Jersey (3)
  • Oregon (1)
  • Washington (10)

Organizations or Programs

  • Enhabit (46)
  • New York State Energy Research and Development Authority (NYSERDA) (34)
  • Efficiency Maine (25)
  • Austin Energy (23)
  • Energy Upgrade California (23)
  • Michigan Saves (19)
  • Energy Impact Illinois (18)
  • Greater Cincinnati Energy Alliance (GCEA) (17)
  • RePower Bainbridge (16)
  • Efficiency Vermont (15)
  • EnergySmart Colorado (15)
  • Local Energy Alliance Program (LEAP) (15)
  • RePower Kitsap (15)
  • Elevate Energy (14)
  • (-) RePower Bremerton (13)
  • Community Power Works (12)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • EnergySmart (12)
  • EnergyWorks (12)
  • Keystone Home Energy Loan Program (HELP) (12)
  • NeighborWorks H.E.A.T. Squad (9)
  • BetterBuildings for Michigan (8)
  • Focus on Energy (8)
  • Arizona Public Service (APS) (7)
  • Energize Phoenix (7)
  • Long Island Green Homes (7)
  • Mass Save (7)
  • Southeast Energy Efficiency Alliance (SEEA) (7)
  • Efficiency Nova Scotia (6)
  • Energize Connecticut (6)
  • NeighborWorks of Western Vermont (6)
  • reEnergize (6)
  • ShopSmart with JEA (6)
  • Texas LoanSTAR (6)
  • BetterBuildings for Greensboro (5)
  • Energy Trust of Oregon (5)
  • NOLA WISE (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • Small Town Energy Program (STEP) (5)
  • Be SMART (4)
  • Cambridge Energy Alliance (4)
  • CharlestonWISE (4)
  • Denver Energy Challenge (4)
  • Energize Delaware (4)
  • Illinois Home Performance with Energy Star (4)
  • Milwaukee Energy Efficiency (Me2) (4)
  • (-) New Jersey Home Performance with ENERGY STAR (4)
  • emPowerSBC (3)
  • Energize New York (3)
  • Kansas How$mart (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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