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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Offer homeowners multiple types of assessments

Several successful residential energy efficiency programs offered multiple types of home energy assessments to appeal to a wider spectrum of homeowner interests and needs. These ranged from online home assessments to brief walk-throughs to full diagnostic testing. A comprehensive evaluation of over...
Tips for Success

Establish a clear system and process for ensuring quality work

A residential energy efficiency program’s success is dependent on the quality of work that contractors conduct in customers’ homes. Indeed, an in-depth examination of selected program strategies found that effective quality assurance and quality control programs provided a foundation for quality...
Tips for Success

Keep the program simple for your customers

Given all of the other things that compete for your audience’s attention, it is critical that program participation steps are straightforward and easy to understand. Many programs have found that complexity makes it harder for interested homeowners to complete upgrade projects. These programs have...
Tips for Success

Adapt messages to your primary target audience’s needs

Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
Tips for Success

Content Type

  • Resource (21)
  • (-) Tips for Success (4)

Resource Type

Program Components

  • Program Design & Customer Experience (2)
  • Evaluation & Data Collection (1)
  • Marketing & Outreach (1)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (2)
  • Strategy Development (4)
  • Planning (2)
  • Implementation (3)
  • Evaluation (3)

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  • Enhabit (21)
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  • Beacon Communities Project (3)
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  • Keystone Home Energy Loan Program (HELP) (3)
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  • Long Island Green Homes (1)
  • Maryland Home Performance with ENERGY STAR (1)
  • Milwaukee Energy Efficiency (Me2) (1)
  • Missouri Agricultural Energy Saving Team —A Revolutionary Opportunity (MAESTRO) (1)
  • New York State Energy Research Development Authority (NYSERDA) (1)
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  • Sacramento Municipal Utility District’s Neighborhood Program (1)
  • Southern California Gas (SoCalGas) (1)
  • Xcel Energy (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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