U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Author: EnergySmart Colorado
Publication Date: 2011

Boulder, Colorado's EnergySmart program produced a detailed implementation plan with activities, deliverables, and timelines by phase and task.

Author: Oak Ridge National Laboratory
Publication Date: 2011

The Residential Retrofit Program Design Guide focuses on the key elements and design characteristics of building and maintaining a successful residential energy upgrade program. The material is presented as a guide for program design and planning from start to finish, laid out in chronological order of program development.

Author: State and Local Energy Efficiency Action Network
Publication Date: 2011

This report helps policymakers understand how electric and natural gas utilities can achieve greater efficiency by establishing numeric energy savings targets and goals for energy efficiency programs.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation provides a list of resources and tips for running a social media campaign.

Author: U.S. Department of Energy
Publication Date: 2011

This case study discusses strategies that Austin Energy, a municipally owned utility, used to collaborate closely with building contractors to launch a new Best Offer Ever promotion quickly and effectively.

Author: U.S. Department of Energy
Publication Date: 2011

This case study discusses the strategies Clean Energy Works Oregon's (now Enhabit's) used to actively engage contractors to make the program successful (e.g., balancing contractors' work priorities, enforcing quality standards).

Author: U.S. Department of Energy
Publication Date: 2011

Building on its understanding of homeowners in Rutland County, Vermont, NeighborWorks of Western Vermont (NWWVT) enlisted respected local citizens and organizations to spread the word about home energy efficiency upgrade opportunities, an effort that helped drive demand for nearly 200 home upgrades in just six months

Author: U.S. Department of Energy
Publication Date: 2011

This case study shares how Seattle's Community Power Works engaged a vast network of partners to build on existing capacity and knowledge, extending the reach of its program in a short period of time.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2011

This market assessment for the St. Louis Residential Energy Efficiency Loan Program identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: U.S. Department of Energy
Publication Date: 2011

This peer exchange call summary focused on different tenant and resident education programs and how to make them complement larger programs.

Author: U.S. Department of Energy
Publication Date: 2011

Through its target audience research, Rutland, Vermont's NeighborWorks H.E.A.T. Squad learned that neighbors are the most trusted messengers of energy efficiency upgrade information, rather than governments or utilities.

Author: RePower Bainbridge
Publication Date: 2011

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

Author: U.S. Department of Energy
Publication Date: 2011

This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.

Author: U.S. Environmental Protection Agency
Publication Date: 2011

This ENERGY STAR presentation provides an overview of the power of social media to promote energy efficiency with programmatic examples offered by expert presenters.

Author: Energy Impact Illinois
Publication Date: 2011

These award winning videos show the benefits of residential energy efficiency.

Workforce Development and Sales Training for Energy Efficiency Contractors
Author: Elizabeth Stuart, Lawrence Berkeley National Laboratory
Publication Date: 2011
Presentation, Media, Transcript

This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2010

This market assessment for the Alabama Energy Revolving Loan Fund identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Kira Ashby, Consortium for Energy Efficiency; Monica Nevius, New York State Energy Research and Development Authority; Bruce Ceniceros, Sacramento Municipal Utility District
Publication Date: 2010

This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.

Author: U.S. Department of Energy
Publication Date: 2010

Flowcharts showing the key program elements (financing; workforce development; marketing and outreach; and data, evaluation; and reporting).

Author: BetterBuildings for Michigan
Publication Date: 2010

This branding guide was developed for BetterBuildings for Michigan staff so they can consistently use the program's look and feel, messages, and tone in marketing and outreach materials.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2010

This market assessment for CharlestonSAVES identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Clean Energy Works Oregon (now Enhabit)
Publication Date: 2010

A marketing and communications plan from Clean Energy Works Oregon (now Enhabit) outlines the program's marketing vision and objectives, as well as the strategies the program planned to undertake to meet these goals.

Author: Community Power Works
Publication Date: 2010

This planning document from Community Power Works of Seattle, Washington, includes flow charts and tables designed to help guide both the initial launch of the program, which includes setting goals, and its ongoing development.

Author: National Action Plan for Energy Efficiency
Publication Date: 2010

This fact sheet provides information about energy efficiency, explains how utility and state investment in energy efficiency helps consumers, and describes what to expect from utility or state efficiency programs.

Author: National Action Plan for Energy Efficiency
Publication Date: 2010

This report summarizes the approaches used by energy efficiency program administrators when assessing the range of financial and other incentives to be used in energy efficiency programs.

Designing Effective Incentives to Drive Residential Retrofit Program Participation
Author: U.S. Department of Energy
Publication Date: 2010
Presentation, Media, Transcript

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Door-to-Door Outreach and Tracking Impacts
Author: U.S. Department of Energy
Publication Date: 2010
Presentation, Media, Transcript

This webcast discusses door-to-door campaigns and how to track the impacts of these campaigns.

Author: Lawrence Berkeley National Laboratory
Publication Date: 2010

This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.

Author: National Action Plan for Energy Efficiency
Publication Date: 2010

This report presents best practices for operating successful portfolio-level efficiency programs, including assessing efficiency potential, cost-effectiveness screening, and developing a portfolio of approaches.

Author: U.S. Department of Energy
Publication Date: 2010

This video provides an overview of what's involved in home energy assessments

Author: Clean Energy Works Oregon (now Enhabit)
Publication Date: 2010

Clean Energy Works Oregon (now Enhabit) developed consumer profiles based on research the program conducted on its target audience.

Author: Kat Donnelly, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2010

This presentation outlines the steps Connecticut's Neighbor to Neighbor Energy Challenge program took to obtain and sort useful feedback from surveys and volunteer observations.

Author: Los Angeles County, California
Publication Date: 2010

Sample script Los Angeles County used to survey homeowners about energy issues.

Author: Fairbank, Maslin, Maullin, Metz & Associates
Publication Date: 2010

This presentation describes California property owners' specific interest, awareness, and perceptions regarding energy use, energy efficiency, home energy upgrades, and related topics.

Author: Los Angeles County, California
Publication Date: 2010

Los Angeles County presented its market research analysis.

Author: Los Angeles County, California
Publication Date: 2010

This report describes California property owners' specific interest, awareness, and perceptions regarding energy use, energy efficiency, home energy upgrades, and related topics. The study results were used for program design and to design and support marketing and outreach campaigns that encouraged energy upgrades

Author: U.S. Department of Energy
Publication Date: 2010

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Marketing & Outreach: Working with and Learning from Contractors
Author: Karen Villeneuve, NYSERDA; Peter Krajsa, AFC First Financial Corporation; Michael Rogers, GreenHomes America; Matt Golden, Recurve
Publication Date: 2010
Presentation, Media, Transcript

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.

Author: U.S. Department of Energy
Publication Date: 2010

This presentation discusses elements of developing an energy efficiency program marketing and communications strategy, including concepts to consider in a marketing plan.

Marketing and Marketing & Outreach Collaborative Intro, November 2, 2010
Author: Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2010
Presentation

Webinar presenting methods for increasing communication within a marketing team. LA County and Oregon BBNP grantees also share their experiences regarding market research and outreach strategy development.

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency
Author: U.S. Department of Energy; Lawrence Berkeley National Laboratory; Booz Allen Hamilton, Inc.; Clean Energy Solutions, Inc.; Local Energy Alliance Program
Publication Date: 2010
Presentation, Media, Transcript

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.

Author: U.S. Department of Energy
Publication Date: 2010

This report shares the results of focus groups that were convened by the U.S. Department of Energy to identify what motivates people to undertake home energy improvements.

Author: New York State Energy Research and Development Authority (NYSERDA)
Publication Date: 2010

This is a sample request for proposals (RFP) from New York state for integrated marketing and communications support.

Author: Southeast Energy Efficiency Alliance
Publication Date: 2010

This request for proposal from the Southeast Energy Efficiency Alliance is for branding and communications support.

Author: City of Philadelphia, Pennsylvania
Publication Date: 2010

This is a sample request for proposals (RFP) from Philadelphia, Pennsylvania, for public information and marketing support.

Author: Chicago Metropolitan Agency for Planning
Publication Date: 2010

This sample RFP from Chicago can be used as an example when developing a communications strategy.

Author: Eagle County, Colorado
Publication Date: 2010

This is a sample request for proposals (RFP) from Eagle County, Colorado, for marketing services.

Author: Sustainable Home Initiative in a New Economy
Publication Date: 2010

This market research study identifies key stakeholders; builds and executes a survey to help determine the appropriate segmentation, targeting, and positioning (STP) strategy; and develops marketing tactics as part of an integrated marketing communications plan to help launch the program.

Author: Jane Peters, Research Into Action, Inc.
Publication Date: 2010

This presentation covers the importance of collecting and evaluating program data, including data related to marketing efforts.

Author: Sandra K. Adomatis, SRA International
Publication Date: 2010

This article discusses valuing high performance houses in the appraisal process.

Author: California Institute for Energy and Environment
Publication Date: 2009

This report examines how to influence customer behavior and choice.

Author: Opinion Dynamics Corporation
Publication Date: 2009

This presentation shares the findings of research conducted to determine a customer base for energy efficiency improvements developed by the California Public Utilities Commission.

Author: National Action Plan for Energy Efficiency
Publication Date: 2009

This report summarizes the issues and approaches involved in motivating customers to reduce the total energy they consume through energy prices and rate design.

Author: National Action Plan for Energy Efficiency
Publication Date: 2009

This report considers consumers' perspectives on policy and regulatory issues associated with the administration of energy efficiency investments funded by ratepayers of electric and natural gas utilities.

Author: California Institute for Energy and Environment
Publication Date: 2008

This report provides an overview of market segmentation purpose, examples and methodologies.

Author: National Action Plan for Energy Efficiency
Publication Date: 2007

This report describes the effects of utility spending on efficiency programs, how those effects could constitute barriers to investment in energy efficiency, and how policy mechanisms can reduce these barriers.

Author: Hattaway Communications
Publication Date: 2007

This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.

Author: University of British Columbia
Publication Date: 2007

Research traditions across the social sciences have explored the drivers of individual behavior change and proposed different models of decision making. In this paper, four diverse perspectives are reviewed: conventional and behavioral economics, technology adoption theory and attitude-based decision making, social and environmental psychology, and sociology. This paper concludes with how to develop a more integrated approach to both behavioral change research and intervention design in a residential energy context.

Author: National Action Plan for Energy Efficiency
Publication Date: 2006

This calculator provides a simplified tool to demonstrate the business case for energy efficiency from the perspective of the consumer, the utility, and society.

Author: McKenzie-Mohr & Associates, Inc.
Publication Date: 2006

This website provides resources for those working to foster sustainable behaviors. Users can access to the book, Fostering Sustainable Behavior; search databases of articles, case studies, and turnkey strategies; and participate in discussion forums.

Author: Dubberly Design Office
Publication Date: 2001

This brand model, developed by the Dubberly Design Office, provides useful steps and tips for developing a new brand. Download the document for a better view. Note that the document is poster size, so zoom in for clarity.

Author: U.S. Department of Energy

This table identifies several challenges and the strategies and tactics that can be used to overcome them.

Author: U.S. Department of Energy

EnergyWorks' phased marketing campaign appeals to Philadelphia homeowners based on the current weather conditions.

Author: U.S. Department of Energy

These case studies highlight examples of participating contractors who have employed Home Performance with ENERGY STAR to help homeowners improve their home's comfort and lower their utility bills.

Author: U.S. Department of Energy

This summary from a Better Buildings Residential Network peer exchange call focused on working with multifamily and rental properties on energy efficiency programs. It features speakers from  American Council for an Energy-Efficient Economy, Community Housing Partners, and Northeast Energy Efficiency Partnerships.

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