U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Author: California Public Utilities Commission
Publication Date: 2017

The goal of the Marketing Education & Outreach (ME&O) Program is to motivate consumers to take action on energy efficiency/conservation measures and change their behavior. The program strives to both increase consumer awareness and facilitate the ability to act and incorporate technological advances or behavior change using all available resources to reduce energy and choose clean energy options. This Five-Year ME&O Strategic Roadmap includes two main sections: (1) the objectives, strategies, and metrics for customer engagement and how these strategies will lead greenhouse gas reduction and energy efficiency goals of the California Public Utilities Commission.

Author: California Public Utilities Commission
Publication Date: 2017

This document reflects what the California Public Utilities Commission’s customer engagement campaign will accomplish from April 1, 2017 through March 31, 2018. It also includes goals and objectives, target audiences, high-level approaches and strategies, metrics, and implementation roles and responsibilities for each strategy.

Author: Opinion Dynamics Corporation
Publication Date: 2016

The presentation covers evaluation findings from California’s Statewide Marketing, Education and Outreach (SW ME&O) program.

Author: Opinion Dynamics Corporation
Publication Date: 2016

This report presents findings from the Cross-Cutting Process Study of California’s 2013-2015 Marketing, Education and Outreach (ME&O) efforts. This study has three overarching goals: to assess how well coordination occurs between the Statewide ME&O administrator and the Investor Owned Utility (IOU) and Regional Energy Network (REN) Program Administrators (PAs); to document ME&O design and implementation activities, and to document how consumers engage with ME&O.

Author: Opinion Dynamics Corporation
Publication Date: 2016

The purpose of this study is to document the effects of California’s Statewide Marketing, Education and Outreach (SW ME&O) program. The primary objective of this study is to assess the effectiveness of SW ME&O efforts overall, as well as against established performance metrics.

Author: Opinion Dynamics Corporation
Publication Date: 2016

The presentation covers evaluation results and recommendations for California’s Statewide Marketing, Education and Outreach (SW ME&O) program.

Author: DDB
Publication Date: 2016

This presentation covers Energy Upgrade California marketing plan to educate and empower businesses and consumers across the state of California to promote energy efficient practices and product.

Author: Rory Cox, California Public Utilities Commission
Publication Date: 2016

This presentation covers the strategies, objectives and metrics for Energy Upgrade California.

Author: U.S. Department of Energy
Publication Date: 2015

This handout summarizes the key lessons learned regarding marketing and outreach contained in the Better Buildings Residential Program Solution Center.

Author: Energize Phoenix
Publication Date: 2014

This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.

Author: Dave Hatchimonji, EnergySmart
Publication Date: 2014

Overview of lessons learned from EnergySmart Colorado's energy advisor model.

Author: Opinion Dynamics Corporation
Publication Date: 2014

This report presents findings from the Energy Forward Consumer Messaging Study. The purpose of this study is to assess whether Northwest Energy Efficiency Alliance can deploy the Energy Forward mark as a platform or parent brand for all of its initiatives.

Author: Research Into Action, Inc.
Publication Date: 2014

Energy Trust of Oregon analyzes customer perceptions about energy efficiency.

Author: Danielle Sass Byrnett, U.S. Department of Energy
Publication Date: 2014

This presentation provides an overview of the results and lessons learned from 41 community partners that participated in the Better Buildings Neighborhood Program. It also provides an overview of the Better Buildings Residential Program Solution Center.

Author: Mary Templeton, Michigan Saves; George Clark, Energy Efficiency Contractor
Publication Date: 2014

Overview of Michigan Saves' employer outreach initiative to drive uptake of home energy upgrades.

Author: Cynthia Adams, Local Energy Alliance Program; Larry Earegood, Consumers Energy (MI); John Schott, NYSERDA; Gavin Hastings, Arizona Public Service; Emily Salzberg, Washington State University Energy; Adam Buick, Community Power Works (WA); Bob Knight, BKi
Publication Date: 2014

Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.

Author: Southeast Energy Efficiency Alliance
Publication Date: 2013

This report demonstrates the results achieved to date by the Southeast Energy Efficiency Alliance. It highlights the experiences of Consortium programs, their successes driving further investments in energy efficiency improvements, and the challenges that hindered their progress. It also details the infrastructure, resources, and opportunities that support the deployment of energy efficiency programming, and the approaches that the Consortium has found best suited to the region.

Author: Opinion Dynamics Corporation
Publication Date: 2013

This study of Energy Upgrade California aims to: establish baseline consumer brand awareness; understand consumer associations with the brand; and understand consumer awareness of energy management and bill savings opportunities and barriers to taking action on those opportunities.

Author: Extractable
Publication Date: 2013

This study reviews consumer-facing energy-focused websites and their related assets to provide a comprehensive roadmap for website development to transform and optimize the Energy Upgrade California web portal to better support the program efforts facilitating consumer and small business participation.

Author: Local Energy Alliance Program
Publication Date: 2012

This presentation explains the pro forma spreadsheet used by Virginia's Local Energy Alliance Program to evaluate program impact.

Author: Christie Rodriguez, Sacramento Municipal Utility District
Publication Date: 2012

This presentation describes Sacramento Utility District's program and Marketing & Outreach lessons learned.

Author: Adrianna Masuko, City of San Jose, California
Publication Date: 2012

Presentation describing San Jose Better Building program and tactics, including strategic partnerships, for reaching moderate income residents.

Author: Dan Curry, Clean Energy Durham
Publication Date: 2012

This presentation discusses how Clean Energy Durham focuses on getting neighbors to talk to neighbors about energy efficiency to drive demand.

Author: JEA
Publication Date: 2012

This presentation describes JEA's program and lessons learned about designing custom messages for specific markets.

Author: Global Green New Orleans
Publication Date: 2012

This presentation describes the Global Green New Orleans program and lessons learned about designing custom messages for specific markets.

Author: Nancy L. Hohns, EnergyWorks
Publication Date: 2012

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

Author: Navigant, Inc. (Prepared for Boulder County)
Publication Date: 2012

This progress report provides community members and others interested in EnergySmart with a clear snapshot of its progress. The report also provides a timeline of energy efficiency policies and programs in Boulder County.

Author: U.S. Department of Energy
Publication Date: 2012

A list of tips from Connecticut's Neighbor to Neighbor Energy Challenge for working with utilities to access energy usage data.

Author: Kellie Stickney, SustainableWorks
Publication Date: 2012

Presentation on the SustainableWorks non-profit general contractor model for supporting energy upgrades in Washington state and lessons learned for implementing a whole house approach.

Author: Will Baker, Midwest Energy Efficiency Alliance
Publication Date: 2012

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

Author: Efficiency Maine
Publication Date: 2012

This presentation from Efficiency Maine shows early adopters and higher income residents tend to take advantage of large incentives, but smaller incentives may be a way to engage a broader range of income levels.

Author: Frank Rapley, Tennessee Valley Authority
Publication Date: 2012

This presentation describes the Kentucky Home Performance program and lessons learned on testing innovative approaches to engaging consumers.

Author: Emily Levin, Efficiency Vermont
Publication Date: 2012

Presentation that shares Marketing & Outreach lessons learned from Vermont.

Author: Clean Water Fund
Publication Date: 2012

This presentation describes Connecticut Neighbor to Neighbor Energy Challenge program and lessons learned on community engagement as a driver of demand.

Author: Chris Badger, Vermont Energy Investment Corporation
Publication Date: 2012

This presentation describes the New Jersey Clean Energy program and lessons learned on community engagement as a driver of demand.

Author: One Change
Publication Date: 2012

This presentation describes One Change's program and lessons learned about designing custom messages for specific markets.

Author: Helen Biersack, RePower
Publication Date: 2012

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2012

This market assessment for the Sarasota County (Florida) Energy Efficiency Upgrade Financing Program identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Washington State University Energy Program
Publication Date: 2012

This mid-program evaluation includes extensive analysis of program sectors, including results of surveys of participants, and summarizes lessons learned to date.

Author: Washington State University Energy Program
Publication Date: 2012

This mid-program evaluation includes extensive analysis of program sectors, including results of surveys of participants, and summarizes lessons learned to date.

Author: Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2012

Connecticut's Neighbor to Neighbor Energy Challenge's perspective on their partnership with Northeast Utilities.

Author: Cynthia Adams, Local Energy Alliance Program
Publication Date: 2012

Presentation that focuses on grantee program-utility partnership models from the programs perspective.

Author: Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date: 2012

Presentation that focuses on grantee program-utility partnership models.

Author: Chuck Wilson, Small Town Energy Program
Publication Date: 2012

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.

Author: Elizabeth Babcock, City and County of Denver, Colorado
Publication Date: 2012

This presentation highlights key plan elements that helped a Denver energy efficiency program reorient toward success.

Author: Brian Alfano, Clean Energy Works Oregon (now Enhabit)
Publication Date: 2012

Presentation describing how Clean Energy Works Oregon (now Enhabit) works with financial partners.

Author: Booz and Company
Publication Date: 2011

This presentation provides the results of a 1,600-person survey of mid- to high-income households conducted by Energy Impact Illinois (EI2) to gauge attitudes toward home improvements and energy efficiency upgrades.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2011

This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Marlowe Kulley, Portland Bureau of Planning & Sustainability
Publication Date: 2011

This presentation is a tour of the project evaluation and data collection system that Clean Energy Works Portland uses to survey its participating residents.

Author: Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2011

This presentation shares how the Neighbor to Neighbor Energy Challenge collected and evaluated data and used the results to improve its program.

Author: Dimitrios Laloudakis, Energize Phoenix
Publication Date: 2011

This presentation outlines the techniques for collecting and evaluating energy efficiency program evaluation data, including data related to marketing efforts.

Author: Energy Upgrade California
Publication Date: 2011

This Los Angeles County, California, presentation shares how to build broad, positive awareness of and support for programs; gain the tools and resources to align and coordinate marketing efforts; and increase flexibility and responsiveness in messaging and scope.

Author: Indianapolis Neighborhood Housing Partnership
Publication Date: 2011

This presentation shares the broad outreach efforts in Indianapolis.

Author: City of Omaha, Nebraska
Publication Date: 2011

An overview of program design, achievements, and lessons learned for the reEnergize program in Omaha.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2011

This market assessment for the St. Louis Residential Energy Efficiency Loan Program identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: RePower Bainbridge
Publication Date: 2011

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2010

This market assessment for the Alabama Energy Revolving Loan Fund identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2010

This market assessment for CharlestonSAVES identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Community Power Works
Publication Date: 2010

This planning document from Community Power Works of Seattle, Washington, includes flow charts and tables designed to help guide both the initial launch of the program, which includes setting goals, and its ongoing development.

Author: Clean Energy Works Oregon (now Enhabit)
Publication Date: 2010

Clean Energy Works Oregon (now Enhabit) developed consumer profiles based on research the program conducted on its target audience.

Author: Kat Donnelly, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2010

This presentation outlines the steps Connecticut's Neighbor to Neighbor Energy Challenge program took to obtain and sort useful feedback from surveys and volunteer observations.

Author: Fairbank, Maslin, Maullin, Metz & Associates
Publication Date: 2010

This presentation describes California property owners' specific interest, awareness, and perceptions regarding energy use, energy efficiency, home energy upgrades, and related topics.

Author: Los Angeles County, California
Publication Date: 2010

Los Angeles County presented its market research analysis.

Author: Los Angeles County, California
Publication Date: 2010

This report describes California property owners' specific interest, awareness, and perceptions regarding energy use, energy efficiency, home energy upgrades, and related topics. The study results were used for program design and to design and support marketing and outreach campaigns that encouraged energy upgrades

Author: U.S. Department of Energy
Publication Date: 2010

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Author: Sustainable Home Initiative in a New Economy
Publication Date: 2010

This market research study identifies key stakeholders; builds and executes a survey to help determine the appropriate segmentation, targeting, and positioning (STP) strategy; and develops marketing tactics as part of an integrated marketing communications plan to help launch the program.