U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Author: U.S. Department of Energy
Publication Date: 2015

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Author: U.S. Department of Energy
Publication Date: 2014

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Author: U.S. Department of Energy
Publication Date: 2012

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2012

This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
Author: Michelle Leigh, County of Volusia, Florida; Andrea Petzel, City of Seattle, Washington; Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date: 2011
Presentation, Media, Transcript

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Author: Oak Ridge National Laboratory
Publication Date: 2011

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency
Author: U.S. Department of Energy; Lawrence Berkeley National Laboratory; Booz Allen Hamilton, Inc.; Clean Energy Solutions, Inc.; Local Energy Alliance Program
Publication Date: 2010
Presentation, Media, Transcript

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.