This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
This summary from a Better Buildings Residential Network peer exchange call focused on types of incentives.
This case study discusses Efficiency Maine's successful statewide Residential Direct Install (RDI) program that was established in 2012 to help create demand for home energy assessments and upgrades.
This case study highlights a 20-unit apartment building that gained energy savings and comfort through Efficiency Maine.
This case study highlights the first project completed under Efficiency Maine's Multifamily Efficiency Program.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
This presentation from Efficiency Maine shows early adopters and higher income residents tend to take advantage of large incentives, but smaller incentives may be a way to engage a broader range of income levels.
This webcast discussed how market research can help spur demand for home energy efficiency programs.
This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.
This case study describes Efficiency Maine's Home Energy Savings Program (HESP), one of the few large residential energy efficiency programs that has attempted to navigate the transition from rebate-focused offerings to financing focused offerings that better align with its limited budget.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.