U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Community-Based Social Marketing
Author: State and Local Energy Efficiency Action Network
Publication Date: 2014
Presentation 1Presentation 2Presentation 3

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Author: Small Town Energy Program
Publication Date: 2013

STEP was developed with a mission to "create a model community energy transformation program that serves as a roadmap for other small towns across the U.S." This final technical report summarizes the program's comprehensive energy evaluations for homes.

Author: The Town of University Park,; Maryland
Publication Date: 2013

An assembly of all the key elements that went into the design and delivery of STEP -- formerly STEP-UP, a University Park, Maryland, Better Buildings Neighborhood Program partner.

Author: U.S. Department of Energy
Publication Date: 2012

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Author: Chuck Wilson, Small Town Energy Program
Publication Date: 2012

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.