U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Author: Greater Cincinnati Energy Alliance
Publication Date: 2016

Ivy Knoll Senior Retirement Community used PACE financing to make significant building improvements of systems that were outdated or energy inefficient. Through PACE financing, Ivy Knoll management was able to select improvements that had the highest energy savings but also came with higher upfront costs for the 7-story, all-electric building.

Author: U.S. Department of Energy
Publication Date: 2016

This publication summarizes program design, marketing, workforce development, and other key takeaways learned during Peer Exchange Calls.

Author: U.S. Department of Energy
Publication Date: 2015

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Author: U.S. Department of Energy
Publication Date: 2015

This summary from a Better Buildings Residential Network peer exchange call focused on how to generate energy upgrade customer leads and allocate those leads to contractors.

Author: Southeast Energy Efficiency Alliance; Lawrence Berkeley National Laboratory
Publication Date: 2014

The report makes the case for establishment of common data collection practices for energy efficiency lending. The report reviews existing practices for the collection of four categories of data from energy efficiency financing programs: (1) customer data; (2) financial product and performance data; (3) facility-level data; and (4) energy efficiency project data. The report then identifies high-priority needs, characterizes potential uses for finance program data, and identifies use cases that describe how stakeholders use data for key objectives and actions.

Author: U.S. Department of Energy
Publication Date: 2014

In this Focus Series interview, Greater Cincinnati Energy Alliance (GCEA) leaders describe how GCEA helped jump-start the region's home performance contracting market by removing a common barrier to entry for contractors -- investing in new equipment.

Author: U.S. Department of Energy
Publication Date: 2014

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Author: U.S. Department of Energy
Publication Date: 2013

This summary from a Better Buildings Residential Network peer exchange call focused on the benefits and challenges of program automation.

Author: U.S. Department of Energy
Publication Date: 2013

This summary from a Better Buildings Residential Network peer exchange call focused on the challenges, strategies and advantages of  operating as a prime contractor.

Author: Richard Faesy and Chris Kramer, Energy Futures Group (Prepared for the Energy Foundation)
Publication Date: 2013

This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.

Author: U.S. Department of Energy
Publication Date: 2013

This peer exchange call summary focused on unique fee-for-service revenues as related to program sustainability.

Author: U.S. Department of Energy
Publication Date: 2012

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Andy Holzhauser of Greater Cincinnati Energy Alliance discusses the importance of making early investments in infrastructure (i.e., staff and technology).

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Andy Holzhauser of the Greater Cincinnati Energy Alliance discusses the importance of programs empowering contractors to sell upgrades and loans.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2012

This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2012

This guide from the Greater Cincinnati Energy Alliance provides an example of protocols for home energy assessments and upgrades.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Andy Holzhauser of the Greater Cincinnati Energy Alliance discusses how programs can create more effective loan products by first identifying existing loan products and then working to make them better for homeowners and contractors.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2012

Presentation describing the Greater Cincinnati Energy Alliance program and tactics used to drive demand and enhance service delivery to make the program simpler for customers.

Author: U.S. Department of Energy
Publication Date: 2012

This fact sheet provides promising approaches for Better Buildings programs seeking to accelerate workforce development to support building energy upgrades. These approaches are organized by estimated level of effort and include rough estimates of cost ranges for implementation.

Publication Date: 2012

This peer exchange call summary focused on the challenges and strategies for marketing commercial financial products and attracting financial institutions.

Author: U.S. Department of Energy
Publication Date: 2012

This peer exchange call summary focused on activities to streamline service delivery to customers.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Author: American Council for an Energy-Efficient Economy; University of Cincinnati Economics Center
Publication Date: 2011

This report analyzes the energy efficiency opportunity presented to the greater Cincinnati region. Analysis of the region and the Greater Cincinnati Energy Alliance (GCEA) programs shows potential energy cost savings, including positive cash flow from energy cost savings that consistently exceed loan payments, for both residential and nonprofit participants. Investment in energy efficiency could make counties more competitive, create jobs, reduce pollution, and help homeowners and nonprofits make cross-cutting building improvements.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2011

This strategic plan describes the goals, objectives, market, and business model for the Greater Cincinnati Energy Alliance's energy efficiency program and service offerings.

Author: Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date: 2011

Presentation from the Greater Cincinnati Energy Alliance on how to conduct a real-time evaluation of programs and services.

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
Author: Michelle Leigh, County of Volusia, Florida; Andrea Petzel, City of Seattle, Washington; Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date: 2011
Presentation, Media, Transcript

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Author: Oak Ridge National Laboratory
Publication Date: 2011

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Author: U.S. Department of Energy
Publication Date: 2011

This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.

Author: Andy Holzhauser, Greater Cincinnati Energy Alliance
Publication Date: 2011

Presentation on the organization, funding structure, and market focus of the Greater Cincinnati Energy Alliance.

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency
Author: U.S. Department of Energy; Lawrence Berkeley National Laboratory; Booz Allen Hamilton, Inc.; Clean Energy Solutions, Inc.; Local Energy Alliance Program
Publication Date: 2010
Presentation, Media, Transcript

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.